Updated
Abandoned cart WhatsApp templates remind opted-in shoppers about items left in their cart, offer help, or add a time-limited incentive. They are Marketing templates, so customers must have agreed to marketing messages first. Send the first reminder within a few hours, while the purchase is still on their mind.
Hi Lily, we noticed you didn't finish checking out. Did you have a question about sizing, shipping or returns? Reply here and we'll help you right away.
9:00
I have a question
9:01 ✓✓
Done! I’ve noted that for you. Anything else I can help with?
9:01
Reply lands inShoppers abandon carts for simple reasons: a question about sizing, shipping costs, or a distraction. These templates remind them, offer help, and save the discount for the second nudge.
abandoned_cart_reminder · en_US
WhatsApp message preview:
Hi Zoe, you left something in your cart. Your Linen Weekender Bag is still waiting for you, but we can't hold it forever.
Reply STOP to opt out
10:24
Tip: Cart reminders are Marketing templates, so they won't deliver to US (+1) numbers; use SMS fallback for US shoppers who opted in to texts.
abandoned_cart_discount · en_US
WhatsApp message preview:
Still thinking it over, Ryan? Complete your order in the next 24 hours and take 10% off with code COMEBACK10 at checkout.
Reply STOP to opt out
10:24
Tip: Hold the discount for a second reminder; many shoppers complete their order after a plain first nudge.
abandoned_cart_help · en_US
WhatsApp message preview:
Hi Lily, we noticed you didn't finish checking out. Did you have a question about sizing, shipping or returns? Reply here and we'll help you right away.
10:24
Tip: Let your AI chatbot answer sizing and shipping questions instantly and escalate anything else to a person.
| Template | Meta category | When to send | Variables (example values) |
|---|---|---|---|
| Abandoned cart reminder | Marketing | 1–4 hours after | {{1}} Zoe · {{2}} Linen Weekender Bag |
| Abandoned cart discount | Marketing | 24–48 hours after | {{1}} Ryan · {{2}} 10% · {{3}} COMEBACK10 |
| Abandoned cart: offer help | Marketing | Next day | {{1}} Lily |
Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.
Send the first reminder within a few hours, and only to shoppers who opted in to WhatsApp marketing.
Lead with help before discounts. Many shoppers just need an answer, and your AI chatbot can give it instantly.
Cart reminders are Marketing templates, so they won’t reach US (+1) numbers on WhatsApp. Use SMS fallback for US shoppers who consented to texts.
Show the exact product name in the message; a vague “you left something behind” gets fewer replies.
Stop the sequence as soon as the customer buys or replies, and don’t send more than three reminders.
Practical answers about abandoned cart on WhatsApp.
Recover abandoned carts with WhatsApp and SMS fallback, and let your AI chatbot answer the questions that stopped the sale.
No credit card required • Meta message fees billed separately by Meta
